Brand and History
Yamaha founder "Torakusu Yamaha"
Yamaha's history began when its founder, Torakusu Yamaha, repaired a broken reed organ in 1887. Shortly thereafter, he successfully completed the first reed organ.
More than 130 years after our founding in 1887, we defined the Yamaha Philosophy as the philosophical framework that underpins business management at the Yamaha Group.
Furthermore, in 2019, we established our new brand promise “Make Waves” to capture that special moment when our customers’ hearts tremble.
BRAND PROMISE "MAKE WAVES"
A heart-trembling moment lives in sound and music, through playing or simply listening.
We at Yamaha want to inspire peoples’ passion and help them make a step forward to express their individuality, emotion and creativity.
The “Make Waves” concept focuses on our passions and what matters most to people, namely, expressing themselves and making an impact, to progress personally as a listener and player, and to come together with others.
Yamaha is committed to empower people to “Make Waves” with their sound and music.